Copyright © 2004-2026, Würth Baer Supply Company. All Rights Reserved.
Selva Pro Bianco PU HS White Primer HH is a high-solids, high-hide white primer designed as a foundation for interior woodwork. The high-solids formula builds film quickly, which helps create a substantial base that supports a smooth, uniform finish on prepared MDF and soft woods. Its high-hide performance covers underlying color efficiently, which reduces visible substrate variation and supports consistent color when topcoated. The product is engineered for rapid drying, so coated parts move through staging, sanding, and finishing steps without extended wait times. This primer is also tintable with 844 tints, allowing a wide range of pastel shades for projects needing specific light colors while still maintaining the same base system. As a white primer built for interior woodwork, it serves as the first coating step that supports a premium opaque finish when followed by Selva Pro pigmented topcoats.
This high-solids, high-hide primer is formulated to function as the base layer in an interior finishing system. Its superior build provides excellent holdout on MDF and soft woods, which helps reduce fiber raise and surface porosity that can telegraph through pigmented topcoats. That holdout supports a smoother, high-end look once Selva Pro pigmented topcoats are applied. Because the primer dries rapidly, sandability is available sooner, which keeps sanding and denibbing steps aligned with production pacing. The combination of fast drying and outstanding sandability helps technicians refine surfaces efficiently between coats, supporting a consistent film build across doors, panels, and trim in a typical interior woodwork sequence.
Chemcraft Selva Pro Bianco PU HS White Primer HH is intended for interior woodwork surfaces, so it aligns with applications like MDF casework components and soft wood trim where an opaque finish is required. Its superior build and holdout on MDF help address the absorbent nature of that substrate, which supports a more uniform topcoat sheen and color on routed profiles and flat sections. On soft woods, the primer helps manage variations in porosity from earlywood and latewood, which contributes to a more even visual result when the pigmented system is completed. Because the primer is tintable with 844 tints into pastel shades, it allows light-colored undercoats that coordinate with the planned Selva Pro pigmented topcoat color, supporting color control while maintaining a coherent system.
The rapid drying design of this primer supports predictable timing between spray, flash, and sanding, which helps finishing teams standardize workflow on interior wood lines. Outstanding sandability means that once cured to sand, abrasives cut cleanly into the film, which supports rapid leveling without excessive loading and helps maintain a smooth surface for the next coat. The high-solids content works together with that sandability to allow film build in fewer passes, which reduces the number of spray and sand cycles needed to reach target opacity and smoothness. High-hide performance limits show-through from the MDF core or soft wood substrate, which supports batch-to-batch consistency when matching color across multiple components. When used as a foundation for Selva Pro pigmented topcoats, the combination of build, hide, and holdout supports a high-end, opaque finish that aligns with demanding interior woodwork expectations.
Selva Pro Bianco PU HS White Primer HH is a high-solids, high-hide white primer for interior woodwork, so it serves as the base coat in an opaque finishing system on MDF and soft woods.
The high-solids construction builds film quickly, which reduces the number of coats needed to reach coverage and supports a smoother surface before pigmented topcoats are applied.
High-hide performance efficiently covers substrate color, which helps achieve uniform opacity and color across MDF and soft wood parts in interior woodwork projects.
Rapid drying allows Selva Pro Bianco PU HS White Primer HH to reach sandable and recoatable stages sooner, which supports faster movement of parts through the finishing process.
The primer is tintable with 844 tints into a wide range of pastel shades, which supports color control at the primer stage while still functioning as a foundation for Selva Pro pigmented topcoats.
Its superior build and excellent holdout on MDF and soft woods provide a smooth, consistent base that supports a high-end, opaque look when Selva Pro pigmented topcoats are applied.
Selva Pro Bianco PU HS White Primer HH from Chemcraft combines high solids, high hide, rapid drying, and outstanding sandability to support efficient interior wood finishing. As a tintable base with excellent holdout on MDF and soft woods, it establishes a smooth, consistent foundation for Selva Pro pigmented topcoats. For shops focused on producing a premium opaque appearance on interior woodwork, this primer provides the starting layer that ties build, color, and surface quality together in a single system.
Sold In: 1 5 Gallon